Almost every home seller in Markham wants the same thing: to sell their house quickly and for top dollar. The trick to doing this is getting the right potential buyers into your home, loving it and putting in an offer. But, how do you attract the “right” buyers? Not all traffic to your home is equal. There are a number of different types of people who will walk through your home on a viewing or during an open house:
· Those who aren’t in the market for a home, but are curious
· Those who are considering buying a home, but not just yet
· Those who can’t afford your home, but want to see what it offers
· Those who are seriously looking for a home and are ready to buy
The fourth point is what consists of the “right buyer”. Here are three tips on getting the right buyer in the door and buying your home.
1. Be very clear about what your home offers
There are truly no tricks to selling a home. While you can stage and wow buyers, what they see is what they get. You can’t change your location, home size or what is on offer in your home, although you can make it look more appealing. When you are marketing your home, exaggerating claims about your home will only turn a buyer off when they get there and realize your opinion of a spacious kitchen meant a 3×6 foot room. Be honest and you’ll get buyers viewing your home who actually want a home just like yours.
2. Emphasize the lifestyle that your home provides
If you are selling a condo in a building primarily filled with singles, you don’t really want to talk about the great schools in the area. Know your target buyer and market directly to them, espousing the features that make your community great for them. You may think you want to play to the larger market, but by targeting who your buyer really will be, those are the people you’ll get looking at your home and then buying it.
3. Set the price correctly
Some sellers mistakenly believe that by setting the price higher than the actual value, they’ll get higher offers, when in fact you’ll lose out on potential buyers even walking through your door. By setting the price correctly, according to market value based on current sales in the area, you are targeting buyers who can actually afford your home. If you set the price too high, potential buyers who have set a maximum purchase price will automatically exclude your home from their viewing list. If you set the price too low, potential buyers who have a higher budget may not bother either. By setting the price correctly, you’ll get the right buyers in the door.
If you need help selling your Markham to the right buyer, contact me for more information.