If you wish to sell your Markham home, you need to begin online. The majority of homebuyers in both Canada and the United States begin their house hunt on the internet. This means you need to create an online listing that stands out from other homes on the real estate market and that makes an instant impression. To make this happen and to make sure your online listing stands out, here are several things you need to remember.
1. Hire Professionals
Don’t try to create an online listing on your own. Rather, you should work with a real estate agent who has the training to create an incredible and impressive listing. There are many words and phrases to use and avoid, types of photographs that will scare away potential buyers, and so much more. You want to work with someone who is familiar with online marketing and can make buyers anxious and excited to walk through your house and see it in person.
2. Hire a Professional Photographer
Not only should you work with a real estate agent to create a powerful online listing, but you also want to hire a professional photographer as well. This individual has experience and is trained in taking photographs of your home. They know how to capture the right light, use angles to your advantage, and ensure every image is staged to perfection. They also have the right equipment to capture the photos as well as editing knowledge to ensure every photo you post online is of high quality.
3. Consider SEO in Your Description
If you want your listing to be found during local online searches, you must incorporate strong search engine optimization (SEO) practices. SEO involves many factors that will affect your ranking in the search engine results. For example, your keywords play a crucial role. In your listing, you want to ensure you include location terms such as the city, town, and neighbourhood of the home. You also want to use keywords and phrases of features that individuals may search for when looking for a home. Again, your real estate agent can help you during this crucial step.
4. Add the Extras
While your description and photos make a big difference, if you truly want your online listing to stand out, you need to include extra features that showcase your home. For example, a video tour of your property is a great benefit as this gives buyers the chance to see the layout of the home before they even walk inside. Panoramic images also give buyers a bigger picture of your home and allow them to see full rooms with ease.
If you want to sell your home and are concerned about your online listing, give me a call today. I can answer your questions and help you make an immediate impression online.