What is the best and most efficient way to market a property? If you’re selling your home, you probably think it’s all about the ads, such as posting on a realtor site. The real estate market is constantly changing, and so it’s important to stay up to date with what works for your industry. There are countless marketing techniques and tactics that can be used to attract potential buyers and sellers, but which ones actually work?
Hire a Home Stager to Get Your Space Picture Ready
A home stager can help you creatively and economically spiff up your house and make it appealing to potential buyers. With the help of a professional, you can make minor repairs to the exterior, restore the yard, and even outfit the interior with new furniture, rugs, and home accessories.
Hire a Real Estate Photographer
A professional photographer is a big help when showcasing your space in the best light, and they can help you set your home apart from everyone else’s. When you hire a professional photographer, you give them the chance to increase your potential profit by creating the best possible marketing material for your property.
Create Video Walkthroughs
Not everyone has enough time to meet with a real estate professional in person for each house that they’re interested in. A video walkthrough is the next best thing, allowing people to see houses from their desktop or mobile device over and over again. A well-made video can help potential buyers decide if it’s worth their time and money to check out the house in person.
Host an Open House
With an open house, you can engage prospective buyers and sellers, starting with a casual conversation. This is a great opportunity to let buyers see the house, and it also helps to generate interest in the property.
Use Social Media
Instagram and Pinterest have exploded in popularity for real estate, and for a good reason. These platforms can help you reach a completely new market of potential house buyers. Be sure to include vital information like size, square footage, location, etc., so that people are not overwhelmed by pictures alone. Experiment with different hashtags too!
Build a System for Referrals
Word of mouth is still one of the strongest marketing tools out there. People trust their friends and family, and coming from a “trusted source” can be more effective than an advertisement in many cases. Make sure that you’ve got good relationships with all your past clients so they will be willing to refer new customers your way!
Work With a Realtor Who Understands Marketing
The best real estate agents are the ones who know that marketing is crucial to their success. If you hire a talented agent, they can be your partner in marketing: networking with other local agents for referrals, developing relationships with community leaders, and getting involved in social media.
If you’re looking for an agent that understands the real estate market and the most effective marketing strategies, reach out.