If you want to sell your home in the Markham area, it is important that you have a plan. You want to use a marketing plan that promotes your home, attracts potential buyers, and uses unique and effective methods. As you work with a Markham real estate agent, here are a few things you should look for in creating and carrying out your marketing plan.
1. High-Quality Online Listings
Did you know that more than 90% of homebuyers begin their home search online? This means that you need to provide online listings that attract and impress. To do this, you need to spend ample time perfecting your online listing. A few things you should consider include:
- Ensure there are sufficient photos that are of high-quality
- Make your listings SEO friendly
- Use creative language
- Provide detailed information
Work with your real estate agent to perfect your listing. Your agent should have the training and expertise to make sure your listing covers all the basics.
2. Unique Online Features
In addition to your online listing, if you want to make an impression, you should include unique features such as virtual tours and video tours of the property. These give potential buyers a more in-depth view of the home before they even step foot on the property. You can include these unique features on various listings as well as social media channels.
3. Utilize Your Social Media Channels
Social media can be one of your greatest tools when marketing your home. This is because it is easy to share and reach both local and distant demographics. Additionally, depending on the platform you choose, you can reach a wide demographic.
4. Don’t Stick to Certain Sites
While Facebook, Instagram, and Twitter are all very common, you want to expand your reach. A great marketing plan will involve numerous websites such as the websites of local newspapers, real estate websites such as realestatevine.ca and realtor.ca, etc. The more sites you share your site on, the farther your reach will be.
5. Don’t Forget the Basics
When it comes to selling your home, you must have a strong online plan in place but that cannot be all. You also need to include many of the traditional home-selling methods. For example, work with your real estate agent to host open houses. Install a large sign outside of your home, pass out flyers to your neighbours, etc. These are small things but have proven to be successful.
When selling your home, the best thing you can do is work with a trained and knowledgeable real estate agent. Markham agent Martin MacFarlane has the experience and expertise to create a unique marketing plan that will help your home sell quickly and at the right price. Contact him today to learn more.